Decoration & artwork

Screen Printing, Hot Stamping or Spray Finishing: How to Write a Clear Decoration Brief

Separate graphics, metallic details and surface color when specifying cosmetic packaging decoration, then review an assembled sample.

LANYU Packaging · October 17, 2026

Describe the result before naming the process

“Make it look like this reference” leaves several decisions open. Does the reference show a colored bottle, a printed logo, a metallic accent or a combination? Separate those layers in your brief so the supplier can review each one against the selected container.

Attach an annotated artwork view with the logo position, text area, color reference and any areas that should remain clear. Mark which details are essential and which can be adapted after sampling. This is particularly helpful when the same brand artwork must appear on a bottle, a jar and a carton.

Give each effect its own instruction

For screen-printed graphics, identify the text and artwork to be reproduced and provide the available artwork files. For hot-stamped details, identify exactly which logo or accent should have the metallic effect. For spraying, describe the intended color coverage and whether the appearance is uniform or a gradient.

These choices can be combined, but a reference photo does not establish the best process for every surface. Request confirmation of suitability for the selected container and ask to see the proposed effect on a sample rather than approving it only on screen.

What our decoration workshop contributes

LANYU's 2,500 m² decoration facility has more than 15 specialized technicians, five silk-screen printing units, three hot-stamping machines, one spray-coating line and a dedicated metallization facility. The supplied capability range also includes embossing and debossing, UV coating, electroplating and gradient spraying.

This describes the available workshop capabilities, not a statement that every finish can be applied to every bottle. The workshop gallery includes spraying and hot stamping, followed by inspection, packing and storage. Review the actual proposed finish and substrate together before confirming your order.

Approve placement as well as color

Review the decorated container with its closure fitted. Check whether the logo sits where you expect, whether text is readable around the shape and whether the bottle and carton present a coordinated appearance. Record the approved artwork revision and physical color reference when available.

Agree the checks and acceptance criteria for the intended use. Do not assume that a photograph establishes finish durability or that an unspecified inspection covers every requirement. Keep a written record of what the approved sample represents and which details remain open.

A useful final instruction might read: “Use the attached logo in the marked panel; quote the metallic accent separately; confirm the achievable gradient on the selected bottle; submit a decorated sample for approval before bulk production.” This is a sample brief, not a description of a completed customer order.

Put your packaging brief into focus.

Share the design, quantity and details you have. Identify the decisions you would like us to help review.

Discuss your project